I.I.C JAPAN,INC.

• Business on an independent basis - I.I.C.Japan doesn't belong to any other company or affiliated company network.
• Provides full service, from research design through analysis and presentation of results.
• Internationally-oriented business .
  • Offering service in English if required.
  • Offering service both for domestic and foreign customers' needs)
  • Network :Wide area coverage both in local and international
• Staff who are well-experienced and familiar with various areas/industries.
• Researches under high-standard Quality Control Policy.
• Provides research design based on the importance of sample representativeness.
  Provides strong fieldwork control.
• Has adopted and is constantly optimizing the telephone as a key aspects of its methodology. Efficient and professional telephone system.
  • Took the lead in developing and installing CATI in the Japanese market.
    • CATI system specifically developed for marketing research
    • Japanese version developed jointly in the other 2 JMRA member companies.
• 100% Ad-hoc research.
• 65% consumer surveys and 35% business-to-business Surveys (based on number of projects).
• 90% quantitative and 10% qualitative (based on number of projects).
  

Researches related to introduction of new product/service

• Provide with information for judgement on solution for various subjects regarding new produce/service introduction.
• Sales volume fore-cast and assessment of the impact on the current products/service.
  

NeedScope

• Clarify the needs dynamics & segments structure in the category
• How brands/sub-categories satisfy needs in each segment
• Identify directions for improvements in each element, for integration of the best brand mix
• Psychological model, standardized projective techniques
• Qualitative exploration and quantitative confirmation