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Currently, IID is assisting the clients’ management decisions by providing comprehensive research and consulting services through marketing research, design management, and usability evaluations for wide industry areas such as automotive, IT, entertainment, and consumer goods.

Furthermore, IID has developed a high reputation in the areas of user experience, human centered design, and ethnography by extending its business capabilities having an affiliation with leading experts, Don Norman and Jacob Nielsen and regularly publishing their articles on our website.

IID possesses the following competencies to meet your needs:

1. Highly Knowledgeable Staff with Diversified Backgrounds
Professional staff possessing marketing, industrial design, engineering, and psychology expertise with client-side experiences.

2. Global Networking and International Online Panel
Coordinating with our subsidiary office in the United States, IID has a firm structure in place to conduct global research with partner companies in US, Europe, and Asia. Lead by our Japan based internet research service organization, “InterfaceASIA”; IID caters higher quality global research to our international clients in US, Europe, and Asia. (IID Japan directly controls panels of 11,200,000 in US, 5,500,000 in Europe, and 1,000,000 in China.)

3. One of Japan’s Largest and Highest Quality Panel System - “Anpara” (www.anpara.com)
Anpara’s own 150,000 samples (as of April 2006), coupled with 750,000 of available alliance partnership samples, make IID capable of catering our clients’ various survey needs in Japan. Anpara has detailed sample attributes available and is capable to target specific attributes according to each survey requirement. Anpara can be utilized not only for internet survey but also for quality offline research.

4. Utilization of Vanguard Analysis Methods
IID utilizes advanced analysis methods such as sensitivity engineering, market forecast analysis, and ethnography for study analysis of various products, services, markets, and lifestyle.

5. High Quality Facility for Presentation, Interview, and Client Viewing (in Roppongi, Tokyo)
IID owns and operates the state of the art research facility in heart of Tokyo to cater clients’ needs.

In today's marketplace, consumer needs and product preferences shift quickly. To achieve and maintain competitiveness a company's top management must be able to make swift, informed decisions based on reliable market and brand data. By integrating design into every phase of the product development cycle, we at IID will assist our clients in creating ideal solutions for their customers.