■The specialist group in the field of research
On the first of January, 2002, Intage Research Incorporated was established
by the integration of the fieldwork department of Intage Inc that has
much experience in consumer research - and MRS Inc that is strong in retail
research. Then in April, by merging the company that excels in flysheets
collection research, Tokyo Jh Center Inc, Intage Research has gathered
and integrated abundant experience and the know-how of various fieldwork
teams. This integration and merger enabled us to build up a system comprising
the extensive domain of marketing research, such as nationwide syndicated
consumer panel research, syndicated retail panel research, flysheets collection
research and ad hoc study. We take advantage of these research infrastructures
to the fullest extent.
■Swift and accurate information collection to assist marketing
activities
In stormy times of innovation, most companies have been compelled
to develop innovative new products. That requires the introduction of
specific marketing activities. In order to help our clients solve a
variety of marketing subjects, Intage Research is meeting the challenge
of ad hoc study on the principle of standards, including carefully -
developed research planning and exact use of research techniques. This
is especially the case in CLT or postal mail surveys where clients require
swift handling. We have been steadily achieving success by making full
use of our accumulated know-how. As specialists in fieldwork of research,
we are always trying to make sure our clients are satisfied with quality
data Nationwide researcher's relationship with mobile computers Panel
researches such as SCI (Syndicated Consumer Index), SLI (Syndicated
Ladies Index) and SRI (Syndicated Retail Index) are the main services
of Intage Inc. And Intage Research continuously gathers these panel
researches' rowdata through the nationwide organization of researchers
and stably provides the company with the data. The organization also
works as an infrastructure for ad hoc study -visiting interview or detained
type research. Thorough and regular education Intage Research performs
the education for research and protection of individual information
to the 727 researchers all over the country through regular meetings
held several times a year. We also place supervisors over the entire
country to fully support researchers in each area. Organized network
with mobile computers In January 2002, Intage Research provided all
researchers all over the country with mobile computers with the capacity
to enter and to transmit retail store audit research data and/or consumer
diary research on the spot. And by utilizing our web site (exclusively
for the use of the researchers), we are able to give instructions to
them, communicate with them and also to administer the data they gather.
■Permanent facility
Intage Research has the following facilities.
- Ikebukuro Marketing Monitor Room for CLT use
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