MRS ADVERTISING RESEARCH CO.,LTD


PRESIDENT Kaoru TOMITA FOUNDED 4 March,1971
ADDRESS Hongo MF Bldg., 1-24-1
Hongo, Bunkyo-Ku
Tokyo 113 -0033
TURNOVER(YEN) 1,880 million('04)
PAID-UP CAPITAL (YEN) 14 million
TOTAL STAFF 86
TELEPHONE +81-3-5800-1431
FAX +81-3-5800-1435

COMPANY DESCRIPTION
Features of Our Company
gMRS ad reportshthat have been provided to syndicate members are statistical data for ad volume, exposure in newspapers and magazines.

Only this report is opened to the public in Japan. It is utilized widely with ad agencies and mass media being the core users.
Since our establishment in 1971, we have achieved stable results for more than 20 years as an organization that specializes in ad research. Our business, in which various data is processed and analyzed using largesized, generalpurpose computers, is rated highly by our clients.

In recent years, we have been tailoring our communication research business to anticipate our clientfs changing needs. Our company is drawing attention to itself as a research organization that has a good knowledge of its clientfs ad and public relation activities.



Fields of Operationispecializing in this service=Aoffering this service=üj

Consumer Marketing Research ü Media ResearchiPublicationsj
Product Evaluation ü Social Opinion
Product Concept Test ü Corporate Image/Corporate Identity ü
Test Marketing/Market Model
Customer Satisfaction ü
Pricing Research ü Business-to-Business Research
Packaging/Naming Research ü Industrial Research
Pre-test/Post-test Distribution Research
Advertising Effectiveness Trade Area
Media ResearchiTV, Radio, etc.j¡


Others:
To provide member Companies with various types of processed/ analyzed data by building a data-base of gad volume statisticsh (four mass media) as the basic data for planning effective ad strategies.



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