CONSUMER’S RESEARCH

PRESIDENT Mitsuyoshi Owashi FOUNDED 18th February, 1972
TOTAL SALES 200 million YEN (Year 2003)
ADDRESS 2-30-11-4F,
Arai, Nakano, Tokyo
165-0026, JAPAN 		INITIAL CAPITAL 10million YEN (Year 1972)
TOTAL STAFF 8
TELEPHONE +81-03-5343-3881 RESEARCHER Mitsuyoshi Owashi
FAX +81-03-5343-3885    
E-mail research@consumer.co.jp  
URL http://www.consumer.co.jp  

COMPANY DESCRIPTION
◆Company Profile

Since 1972, we have specialized in marketing research services with the best quality in the field of Automotive/Automotive-related industry.
We offer comprehensive quantitative and qualitative marketing research planning and analysis services; therefore, our unique proposals and analytical capability, based on our extensive experience in all stages of Automotive/Automotive-related industry, have been well received by our clients for more than 30 years.

We also have Automotive/Automotive-related statistical database section, and pride ourselves on providing data collection service for the use of Automotive/Automotive-related demand forecast activities overseas as well as in Japan.

Furthermore, we undertake full responsibility in all phases of marketing research activities, such as planning, data-processing, analyzing, and reporting. In other words, our staff members are entirely capable of multiple and extensive tasks, and would never outsource a part/whole fieldwork operation.
Through direct consultation with our clients in sharing comprehensive marketing objectives, in order to execute problem solving activities, we offer fully customized services with optimized methodology in survey research and analysis.



◆Research Project Highlights

  • Marketability measurement study for new product development (“Clinic” location study)

  • Color preference studies in Japan, Europe, and US (Quantitative survey and Depth interview combined)

  • Choosing combination of optimized components and their acceptability test (“Clinic” location study with conjoint analysis applied)

  • Changing trend study with regard to outdoor activities (Time series observation study by using “Visual Hunting” method)

We utilize wide varieties of research methods, including mentioned above, and thus able to offer extensive research proposals.



◆ Overseas Information Network
  • We started overseas information networking activity in 1990, and implemented strategic planning and research projects for our client’s new product development in foreign markets.


  • When building overseas information network with local research companies, we chose only those who have viability and capability we approve as our partners. Thus, we and our affiliated partners are strongly bound together with trustworthy relationship.


  • Our affiliated research companies (conducting research with at least once a year) are in Taiwan, Vietnam, Thailand, Indonesia, Philippines, Australia, North America, and Europe.


Fields of Operation（specializing in this service=◎、offering this service=◯）

Consumer Marketing Research ◯ Media Research（Publications）  
Product Evaluation ◯ Social Opinion ◯
Product Concept Test ◎ Corporate Image/Corporate Identity ◯
Test Marketing/Market Model ◎ Customer Satisfaction ◯
Pricing Research ◯ Business-to-Business Research  
Packaging/Naming Research ◯ Industrial Research  
Pre-test/Post-test ◯ Distribution Research  
Advertising Effectiveness   Trade Area  
-■Media Research（TV, Radio, etc.）■  
 
Others:


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