Creative Planning • Promotion Inc.


PRESIDENT Hideki@Sakamoto FOUNDED May.1, 1982
TURNOVER(YEN) 250 million
ADDRESS Sugamo-first Bldg. 6F, 1-20-9,
Sugamo, Toshima-ku, Tokyo 170-0002
PAID-UP CAPITAL(YEN) 10 million
TOTAL STAFF 15
TELEPHONE +81-3-3946|7341 INTERVIEWERS 300
FAX +81-3-3946|7368
HOME PAGE http://www.cpp.co.jp/
E-mail info@cpp.co.jp

COMPANY DESCRIPTION
¡Corporate Philosophy
We aspire to becoming to be professional marketers who solve clients marketing challenges and realize affluent and happy social values by fully utilizing our knowledge.

¡Core Competence
Our 3 major competences are "Hypothesis setting ", "Hypothesis verificationh, and gProblem solving".

¡5 Corporate Values
1. Durability
Social values are originated from continuing efforts. Therefore we think a great deal of permanent relationship with clients to grow together. We are aiming to create social values form long-term perspective that is backed by progress of human society, not by short-term efficiency and economic rationality.
   
2. Morall
We acquire morality as humanity to achieve co-existence and co-prosperity with society and client. We place much emphasis on morality that enjoy continuing self-discipline and maintain discipline having without having either boastfulness or idleness.
   
3. Creativity
Enhancement of creativity is inevitable for real social value. That is why we are aiming for creative mind by paying patient effort to formulate through logic and rich and sensitive feeling. We see through reality through analysis of situation, and do not fear creative deconstruction for creation of social values.
   
4. Cooperation
We put first priority on client and cooperating members because we understand individual limitation and advantage of teamwork, and value essence of cooperation. Therefore we strive to create an environment for the organized operation of our team members.
   
5. Pride
We cherish pride base on justice and self-reliance as professional marketers. We acquire profound pride derived from humility, knowledge, skills, experience, and tenderness.

¡ Protection of Personal data policy
Creative Planning & Promotion, Inc. contribute society offering the consumer behavior and opinion as statistic information through the marketing research to produce the better products and service.
On that occasion, uICC/ESOMAR international principlev who relate to the domestic law and the international norm of marketing research industry keep the marketing research principle for protecting personal data.
We declare the protecting personal data plan

We take appropriate disposal and enough consideration securing, keeping and managing the safety to information supplier, from the point of protecting personal data. We here declare the protecting personal data plan.

1. Collection, Utilization, and offering of appropriate Personal data, and Rules for deposit and management.
The corporation of object is free will at any stage of research and CPP protect the anonymous of research object strictly anytime as for the collection, utilization and offering of personal data.
The utilization of limit of personal data manages strictly within the limit of collective purpose.
We promptly correspond to releasing, correction and deleting of its data from research object in rational term.

2. Protection and Correction of risk of personal data
CPP take measures rational security at technology and organization for the risk of illegal access, losing, destruction, alter and leak of personal data.

3. Continuous improvement of system for personal data
CPP make effort the improvement of system to take the regular audit and to be kept the items of personal data rules to employee and staffs.

Employees and all concerned staff are taking part in the business at Creative Planning & Promotion, Inc. with thorough understanding its gist, and pay attention to the work every day.

¡Marketing Research & Consultation
We assort the many menus such as monitor meeting system, depth psychological group interview adding usual quantitative and quantitative analysis.@
We offer analysis and consultation on the point of client view, not only implement the research.


Fields of Operationispecializing in this service=Aoffering this service=üj

Consumer Marketing Research Media ResearchiPublicationsj ü
Product Evaluation Social Opinion ü
Product Concept Test Corporate Image/Corporate Identity
Test Marketing/Market Model ü Customer Satisfaction
Pricing Research Business-to-Business Research ü
Packaging/Naming Research Industrial Research
Pre-test/Post-test Distribution Research ü
Advertising Effectiveness Trade Area
Media ResearchiTV, Radio, etc.j¡ ü

Others:

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