COMMUNICATION RESEARCH WORKSHOP CO., LTD.

PRESIDENT Akio TAKAMATSU FOUNDED December 1 , 1988
TURNOVER(YEN) 150 million
ADDRESS Hayashida Bldg.,
2-8-8 Irifune, Chuo-ku,
Tokyo 104-0042 		PAID-UP CAPITAL(YEN) 10 million
TOTAL STAFF 5 (2 males,3 females)
TELEPHONE +81-3-3297-2566
FAX +81-3-3297-2569
HOME PAGE http://www.crw.co.jp
E-mail info@crw.co.jp


COMPANY DESCRIPTION
  • We offer packaged research services containing from planning, implementation,
    tabulation, analysis and presenting recommendations to help clients make decisions on every aspect of a marketing strategy.
    We also provide consulting services for clients to address research needs.

  • Our proprietary research methods are:

    - ARC (Actual Response of Consumer)
    One-on-one interview with consumers on the streets, at storefront, inside a shop and at home, while videotaping the interview. Actual reaction of consumers to a product, concept and others in terms of voice and facial expression can be observed.

  • Research methods:
    -Group interview
    -In-depth interview
    -Door-to-door interview
    -Central location test
    -In home use test
    -Mystery shopperr
    -Web-site based survey
    -E-mail based survey
    -Camera based survey
    -On-the-streets interview
    -Mail survey
    -Telephone survey


Fields of Operation（specializing in this service=◎、offering this service=◯）

Consumer Marketing Research ◎ Media Research（Publications）
Product Evaluation ◎ Social Opinion
Product Concept Test ◎ Corporate Image/Corporate Identity ◎
Test Marketing/Market Model
Customer Satisfaction ◯
Pricing Research ◯ Business-to-Business Research
Packaging/Naming Research ◎ Industrial Research ◯
Pre-test/Post-test ◎ Distribution Research ◯
Advertising Effectiveness ◎ Trade Area ◯
-■Media Research（TV, Radio, etc.）■


Others:


CONTENTS