MARKETING RESEARCH SERVICE, INC.


PRESIDENT Takayoshi Nagai FOUNDED November 30,1959
TURNOVER(YEN)  
ADDRESS Shin-Otsuka Plaza Bldg.
5-9-2 Otsuka Bunkyo-ku
Tokyo 112-0012 		PAID-UP CAPITAL(YEN) 42 million
TOTAL STAFF 50
TELEPHONE +81-3-5976-0711 INTERVIEWERS 250
FAX +81-3-5976-0730 CONTACT Eijirou Matsuo
HOME PAGE http://www.mrs.co.jp/english/index.htm
E-mail overseas_request@mrs.co.jp

COMPANY DESCRIPTION
On the 21st century, we(MRS) offer "Solutions of Speed and Quality."
Solution 1.We offer higher speed surveying using our Computer-Assisted Personal Interview (CAPI) and other information technology (IT) such as the Internet. Our unique pen-touch CAPI is an IT tool that's simple to use for younger and older respondents in this digital age of surveys.
Solution 2. In this business, quality means reliable sampling protocols and maximum response rates. We gain trust with our exhaustive fieldwork control. We adapt our sampling methods to best suit clients' individual needs. In each MRS proposal, survey questions are based on technically skilled research and concrete fieldwork procedures tailored to the survey audience and precisely targeting the solutions to problems.
However society continues to change in the 21st century, our activities remain anchored in our commitment to build a solid partnership with our clients.


1. Special Survey:
  • MRS Menu Census(Fact-finding survey covering all meals and beverages in households)

2.Capabilities:

  • Internet Survey,
  • Focus Group Interview,
  • In-Depth Interview
  • CLT (Central Location Test),
  • Face-to-Face Interview,
  • Mail Survey
  • Telephone Survey,
  • HUT (Home Use Test)

3. Company Facilities:

  • Group Interview Room (in the HQ building),
  • Central Location Test Rooms (in Shinjuku and Shimokitazawa, Tokyo), CAPI

　
Fields of Operation（specializing in this service=◎、offering this service=◯）

Consumer Marketing Research ◎ Media Research（Publications） ◯
Product Evaluation ◎ Social Opinion ◎
Product Concept Test ◎ Corporate Image/Corporate Identity ◎
Test Marketing/Market Model ◎ Customer Satisfaction ◯
Pricing Research ◎ Business-to-Business Research ◯
Packaging/Naming Research ◎ Industrial Research ◯
Pre-test/Post-test ◎ Distribution Research ◎
Advertising Effectiveness ◯ Trade Area ◯
-■Media Research（TV, Radio, etc.）■ ◯

Others:


CONTENTS