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Acquired by the Ipsos Group in January 2005 |
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Established 1968 (as JSR) |
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One of the first and only agencies to be both ISO9001
and Privacy Mark accredited |
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First (and largest) Access panel in Japan |
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Leader in developing CATI capabilities |
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Developed the programming software (WebQ) used by
most Japanese agencies |
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“Direct Access” enabling clients to upload their own
surveys and see results in real time |
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Full-service agency |
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Minimal outsourcing & supplier to many other research and
advertising agencies |
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Main offices in Tokyo (Nakameguro) and Osaka |
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CLT and viewing facilities in the heart of Shibuya and Osaka |
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The largest Access Panel in Japan, |
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900.000 individuals nationwide |
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Excellent rapport (70% response rates) |
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Custom-built (originally from the Basic Resident Register)
to deliver representative sample |
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Stringent controls to prevent over-researching
minimum 3 months between invitations to participate |
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Numerous variables available for targeting including:
gender, age, marital status, occupational status, geographic region,
product ownership, home ownership status |
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Growing in importance since 2005 Privacy Legislation |
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CATI Center equipped with 50 terminals |
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On-line research with 3,360,000 panelists |
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Focus Group facilities both in Tokyo and Osaka equipped
with one-way mirror/video/audio/meeting rooms |
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In-Hall Test facilities both in Tokyo and Osaka capable
of street-intercept |
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Fax research |
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Omnibus Services |
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Professional research with multiple approach including
doctors, IT managers, and corporate CEOs |
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Covering Areas in Asia Pacific Rim: |
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Australia
China（Shanghai / Guangzhou / Chengdu）
Hong Kong
Philippines
Singapore
Taiwan
Thailand
Korea
India |