IPSOS-NOVACTION K.K.


PRESIDENT Kazuo AOKI FOUNDED November,1981
TURNOVER (YEN) 659.9 million(2005)
ADDRESS Dai7 Akiyama Bld.5F, 5-3 Koujimachi,
Chiyoda-ku,Tokyo 102-0083
PAID-IN CAPITAL(YEN) 20 million
TOTAL STAFF 18(full-time)
TELEPHONE +81-3-5216-8860
FAX +81-3-5216-8868
HOME PAGE http://www.ipsos-novaction.co.jp/

COMPANY DESCRIPTION
yWHO WE AREz
Ipsos-NOVACTION K.K. (Japan) is an international marketing consulting company, and a global leader in the application of marketing simulation models to the challenges of Brand Engineering. Through a merger in 2001 with Ipsos group, a world leader in marketing research, NOVACTION has@strengthened its global presence and is now known as Ipsos-NOVACTION.

Since 1971, Ipsos-NOVACTION has worked on over 250 product categories in 55 countries. The Japanese branch, Ipsos-NOVACTION Japan, was formed in 1981 and has since completed over 2500 projects covering key North and South East Asian markets.

yWHAT WE DOz
Ipsos-NOVACTION has extensive experience in a wide range of industries, including fast moving consumer goods, consumer durables, services and pharmaceutical products.

<Consultation>
Ipsos-NOVACTION has developed consulting and research expertise by combining the learnings from an experience database, comprised of over 55,000 brands and 9,000 new products, with research techniques, tailored specifically to meet our customer needs. Together with these custom-made consumer research techniques, our experienced consultants can provide rich marketing diagnosis and strategies to optimize profitability. In addition, through measuring brand equity, we can provide quantified strategic services, such as sales forecasting and advertising optimization plans.


<Forecasting Models>
Ipsos-NOVACTION has a variety of forecasting models to match the lifecycle of a product from concept development to mature stage. Answering the following question, we can provide marketing strategies.

HOW MUCH? The sales/share potential for the planned product mix
WHY? Diagnostic information on the mix
WHAT TO DO & WHAT IF? The simulation of sales after improvements to the mix

In addition to these services, Ipsos-NOVACTION can provide not only accurate sales forecast figures, but also optimization of marketing strategies/investment allocation.



Fields of Operationispecializing in this service=Aoffering this service=üj

Consumer Usage & Attitude Study  Media ResearchiPublicationsj  
Existing Product Evaluation  Social Opinion
Product Concept Test  Corporate Image/Corporate Identity ›
Test Marketing/Market Model  Customer Satisfaction ›
Pricing Research  Business-to-Business Research
Packaging/Naming Research  Industrial Research
Advertising Pre-test  Distribution Research
Advertising Effectiveness Measurement  Trade Area
-¡Media ResearchiTV, Radio, etc.j¡


Others:
Marketing Strategy Development, Sales BuilderiBrand Health Checkj, Car Diffusion Model, Development of New Product concept

EDevelop new product concepts
EDiagnose and improve brand equity
EOptimize the strategy on marketing mix/communications
EConduct idea screening and evaluation of new products
EForecast the sales of existing brands and optimize the marketing mix of brands including advertising, price and distribution
EManage the line-extension and category-extension
EBrand portfolio management to maximize the profitability by optimal reallocation of marketing resources



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