【WHO WE ARE】
Ipsos-NOVACTION K.K. (Japan) is an international marketing consulting
company, and a global leader in the application of marketing simulation
models to the challenges of Brand Engineering. Through a merger in 2001
with Ipsos group, a world leader in marketing research, NOVACTION has strengthened
its global presence and is now known as Ipsos-NOVACTION.
Since 1971, Ipsos-NOVACTION has worked on over 250 product categories
in 55 countries. The Japanese branch, Ipsos-NOVACTION Japan, was formed
in 1981 and has since completed over 2500 projects covering key North
and South East Asian markets.
【WHAT WE DO】
Ipsos-NOVACTION has extensive experience in a wide range of industries,
including fast moving consumer goods, consumer durables, services and
pharmaceutical products.
<Consultation>
Ipsos-NOVACTION has developed consulting and research expertise by combining
the learnings from an experience database, comprised of over 55,000
brands and 9,000 new products, with research techniques, tailored specifically
to meet our customer needs. Together with these custom-made consumer
research techniques, our experienced consultants can provide rich marketing
diagnosis and strategies to optimize profitability. In addition, through
measuring brand equity, we can provide quantified strategic services,
such as sales forecasting and advertising optimization plans.
<Forecasting Models>
Ipsos-NOVACTION has a variety of forecasting models to match the lifecycle
of a product from concept development to mature stage. Answering the
following question, we can provide marketing strategies.
HOW MUCH? The sales/share potential for the planned product mix
WHY? Diagnostic information on the mix
WHAT TO DO & WHAT IF? The simulation of sales after improvements
to the mix
In addition to these services, Ipsos-NOVACTION can provide not only
accurate sales forecast figures, but also optimization of marketing
strategies/investment allocation.
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Fields of Operation（specializing in this service=◎、offering this service=◯）
| Consumer Usage & Attitude Study |
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Media Research（Publications） |
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| Existing Product Evaluation |
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Social Opinion |
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| Product Concept Test |
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Corporate Image/Corporate Identity |
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| Test Marketing/Market Model |
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Customer Satisfaction |
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| Pricing Research |
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Business-to-Business Research |
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| Packaging/Naming Research |
◎ |
Industrial Research |
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| Advertising Pre-test |
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Distribution Research |
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| Advertising Effectiveness Measurement |
◎ |
Trade Area |
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| -■Media Research（TV, Radio, etc.）■ |
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Others:
Marketing Strategy Development, Sales Builder（Brand Health Check）,
Car Diffusion Model, Development of New Product concept
・Develop new product concepts
・Diagnose and improve brand equity
・Optimize the strategy on marketing mix/communications
・Conduct idea screening and evaluation of new products
・Forecast the sales of existing brands and optimize the marketing
mix of brands including advertising, price and distribution
・Manage the line-extension and category-extension
・Brand portfolio management to maximize the profitability by optimal
reallocation of marketing resources |
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