NIPPON RESEARCH CENTER, LTD

PRESIDENT Inahiro SUZUKI FOUNDED 1960
TURNOVER(YEN) 3582 million
ADDRESS 2-7-1 Nihonbashi-honchou,
Chuo-ku Tokyo 103-0023 		PAID-UP CAPITAL (YEN) 100 million
TOTAL STAF 112
TELEPHONE +81-3-6667-3400 INTERVIEWERS 900
FAX +81-3-6667-3470 CONTACT Emiko Tomiie
HOME PAGE http://www.nrc.co.jp/english/index.html

COMPANY DESCRIPTION
  • Field network for face-to-face interviews: Our field force comprises approximately 700 registered interviewers being engaged in regional and national studies. 30 supervisors are stationed in major cities throughout the country.
  • Telephone interviews: A CATI system with 30 terminals is available for target groups.
  • Business-to-business interviews: Highly-educated and well-experienced female interviewers are available for personal interviews with business executives.
  • Focus group interviews: Our company is equipped with a facility for focus groups moderated by a few of our capable researchers.
  • Omnibus survey: 1,200 personal interviews are conducted every month with adults, 15-79 years, living in Japan (average unit price per question is \150,000).
  • Central location test, CAPI and conjoint analysis are also available.

PRINCIPAL COUNTRIES RESEARCHED IN LAST TWO YEARS (EXCLUDING JAPAN)

U.S.A., U.K., France, Germany, Italy, Australia, Korea, Malaysia, Vietnam, Taiwan, Hong Kong, Philippines, Singapore, Indonesia, Thailand, China, Russia

SYNDICATED SERVICES

TITLE FREQUENCY SAMPLE CONTACT
Wine usage Annual 1,200 D. URA
Image of foreign countries Annual 1,200 H.NAKAMURA



Fields of Operation（specializing in this service=◎、offering this service=◯）

Consumer Marketing Research ◎ Media Research（Publications） ◎
Product Evaluation ◎ Social Opinion ◎
Product Concept Test ◎ Corporate Image/Corporate Identity ◎
Test Marketing/Market Model ◎ Customer Satisfaction ◎
Pricing Research ◯ Business-to-Business Research ◎
Packaging/Naming Research ◎ Industrial Research ◯
Pre-test/Post-test ◎ Distribution Research ◯
Advertising Effectiveness ◎ Trade Area ◎
-■Media Research（TV, Radio, etc.）■


Others: CSI, OMNIBUS SURVEY

　
CONTENTS