Nikkei Research Inc.


PRESIDENT Yuji Sonomoto FOUNDED 2nd October, 1970
TURNOVER(YEN) 5,901million(2006)
ADDRESS Park Side 1 Bldg., 2-2-7,
Kanda Tsukasa-cho,
Chiyoda-ku,Tokyo 101-0048 Japan
PAID-UP CAPITAL(YEN) 32million
TOTAL STAFF 165
TELEPHONE +81-3-5296-5103 INTERVIEWERS 700
FAX +81-3-5296-5150 CONTACT International Division
HOME PAGE http://www.nikkei-r.co.jp/english/ Osami Nitta
E-mail nitta@nikkei-r.co.jp

New York Office research.ny@nikkei.com
Singapore Office research@nikkei.com.sg

COMPANY DESCRIPTION
Nikkei Research offers a wide range of research services. Both consumer and industrial research services are possible by using media such as telephone, mail or face-to-face contacts. Moreover, with the Nikkei Research fax monitor system, clients are able to receive quick response to questionnaires which are even inappropriate to telephone interviews. Nikkei Research also has considerable experience in telephone techniques that are expanding in Japan. Upon request, research via Internet is available, too. Our personal interviews are known for their quality, capacity and timeliness. Our desk research skills are renowned for their professionalism, of not only in accessing the right sources but also for integrating the information into the client's needs-oriented final report.


RESEARCH SERVICES by Nikkei Research

    EMicro-information on Japanese corporations - Macro information on the Japanese economy.
    EIndustrial research - Consumer research - Opinion polls - Advertising research.
    EMedia research - New product acceptance - Store audits.
    ECorporate image measurement.

POWERFUL RESEARCH RESOURCES of Nikkei Research

    E32,500 panels in urban areas.
    E3,250 fax monitors in urban areas.
    E80 booths, Call Operation Center with 200 registered/trained telephone interviewers.
    E600 skilled/trained field workers for face-to-face interviews
    E28,700 internet monitors/panels

Though we are independent from any research network, we have been conducting many opinion polls and market research for foreign clients since 1970. The International Division has a highly qualified English speaking staff who are very experienced in managing international surveys. In addition, we have representative offices in London, New York and Singapore which coordinate projects for our foreign clients.



Fields of Operationispecializing in this service=Aoffering this service=j

Consumer Marketing Research Media ResearchiPublicationsj
Product Evaluation Social Opinion
Product Concept Test Corporate Image/Corporate Identity
Test Marketing/Market Model Customer Satisfaction
Pricing Research Business-to-Business Research
Packaging/Naming Research Industrial Research
Pre-test/Post-test Distribution Research
Advertising Effectiveness Trade Area
-Media ResearchiTV, Radio, etc.j


Others:



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