Synovate K.K.


PRESIDENT Rika FUJIKI, Ms. FOUNDED 9 September 1993
TURNOVER(YEN)  
ADDRESS Toranomon Marine Bldg.,
3-18-19 Toranomn,
Minato-ku,Tokyo 105-0001
PAID-UP CAPITAL(YEN) 10 million
TOTAL STAFF 95
TELEPHONE +81-3-5408-3853 CONTACT Rika Fujiki
FAX +81-3-5408-3851 Chieko Uchizono
HOME PAGE http://www.synovate.com/
E-mail japan@synovate.com

COMPANY DESCRIPTION
Synovate is the eighth largest global market research group, generating consumer insights that drive competitive marketing solutions for major brands around the world, throughout our network in 50 countries. The name Synovate combines the two key themes of our business strategy: synergy and innovation.

¡Research reinvented

Our tagline gResearch reinventedh sums up our philosophy and our willingness to work with you to meet your needs.

¡Group synergy

Our local knowledge and understanding of the worldfs diverse markets mean that regional or global consistency is never at the expense of the relevant cultural differences. We work as a team, where everyone lends support to each other, sharing knowledge and best practices to bring you research reinvented. In our capacity in Japan, Synovate in conjunction with the rest of the group is providing vital and essential support to foreign companies entering the Japanese market and Japanese companies expanding into overseas markets.

¡ A client-centric portfolio of solutions

- Product (Maximise product relevance and competitiveness)
AcuPOLL
ProductQuest
MarkeTest
   
- Brand (Define relevant and differentiated competitive brand positioning)
Pinpoint
The Momentum Engine
   
- Communications (Maximise effectiveness and ROI of advertising expenditure)
BrandVision
AdCheck
   
- Stakeholder relationships(Increase customer loyalty and profitability through optimised relationships)
Symmetrics
ViewsCast

 



Fields of Operationispecializing in this service=Aoffering this service=üj

Consumer Marketing Research Media ResearchiPublicationsj
Product Evaluation Social Opinion ü
Product Concept Test Corporate Image/Corporate Identity
Test Marketing/Market Model ü Customer Satisfaction
Pricing Research Business-to-Business Research
Packaging/Naming Research Industrial Research ü
Pre-test/Post-test Distribution Research ü
Advertising Effectiveness ü Trade Area
Media ResearchiTV, Radio, etc.j¡


Others: International research, Business Consulting



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