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| PRESIDENT | Kohji NAKAMURA | FOUNDED | June 19,1980 | ||
| TURNOVER(YEN) | 780 millon | ||||
| ADDRESS | Shibuya R Sankei Bldg. B1, 3-10-13,Shibuya, Shibuya-ku Tokyo 150-0002 |
PAID-UP CAPITAL (YEN) | 10 million | ||
| TOTAL STAFF | 29(7Males, 22Females) | ||||
| TELEPHONE | +81-3-5467-0701 | INTERVIEWERS | 300 | ||
| FAX | +81-3-5467-0709 | ||||
| COMPANY DESCRIPTION | |||||||||||||||||||||||||||||||||||||||||
| We are a professional group that takes marketing research very seriously,and our job is to put our all into whatever we do to make it "Fast," "Inexpensive," and "Tasty". What is "Fast"? A hall test at our CBR Monitor Room facility reveals constantly-improving efficiency based on 23 years of accumulated know-how, so the main results can be obtained in a short period of time. Even in an ordinary ad hoc survey,if the client wants fast results in order to speed up their decision-making, as long as CBR has responsibility for that project, the deadline will be met without swaying the position of professionalism that having clients give. What is "Inexpensive"? The increasing level of constantly improving efficiency naturally results in low costs. Generally, as long as survey objectives are clear, CBR will respond with a flexible design based on cost minimization principles.In any case we do not adhere to accepted, rigid methods which burden clients with unnecessary costs. What is "Tasty"? It is nothing else but accurate, reliable data that satisfies client needs. In providing accurate data, either previous information and discussion or establishing a fresh and highly appropriate hypothesis through qualitative studies at Parle Daikanyama, our group interview facility; and unique survey statistics make it possible. In making reliable data, heuristic methods, supervised logically and with good conscience, fully display their capabilities. "When in trouble,call CBR " was a comment cited in the research devision office of a manufacturer?(･･･or as the story goes). PERMANENT FACILITIES
SYNDICATED DATA BASES A. The Beverage Panel Survey is unique. Conducted four times a year with 1,200 resondents each from the Keihin and Keihanshin areas every time, beverage consumption is recorded for all kinds of beverages throughout the year. Important bank data can be provided such as each beverage brand, consumer characteristics,times,place,occasion, and how consumed, etc. for up to the past 23 years. SYNDICATED SERVICES
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