Consumer Research Institute Co.,Ltd


PRESIDENT Makoto Kasugaya FOUNDED 1989
TURNOVER(YEN) 420 million
ADDRESS Sun lotus bldg.
2-9-1Chuo, Nakano-ku
Tokyo 164-0011
PAID-UP CAPITAL(YEN) 15 million
TOTAL STAFF 26
TELEPHONE +81-3-3362-2511 INTERVIEWERS 120
FAX +81-3-3362-2370 CONTACT Koji Ozeki
HOME PAGE http://www.webcri.co.jp/
E-mail ozeki@webcri.co.jp

COMPANY DESCRIPTION
Consumer Research Institute was founded in 1989 as a full service marketing company in Tokyo Japan. CRI offers a full range of qualitative and quantitative research for a variety of industries. We provide our clients with optimum combination of timing, cost efficiency, accuracy and security of projects

Among our wide range of research, AUTOMOTIVE is our particular expertise. We understand the industry and know how to achieve highest quality with our highly experienced professionals

CRI has its own voluntarily registered consumer panels through out Japan. It consists of 30.000 individuals. We also have patient panels for medical study.

CRI offers both the total service from initial consultation and research design to final interpretation of the result and specific requirements such as only fieldwork, only tabulation or only analysis as requested.

CRI provide reporting and presentation in English and Japanese utilizing our multi-lingual and multi-cultural staff.


EOur Research Service

Qualitative research
Quantitative research
Mystery shopping
CLT/HUT
Conjoint research
Telephone interviews
Mailing research
Internet/on-line survey
Data mining
Data processing

EThe market sectors in which we specialize include

Automobile
Business Services
Durables
Medical/Health products and services
Entertainment
Advertising and communication
Service industries
Social Survey


Fields of Operationispecializing in this service=Aoffering this service=j

Consumer Marketing Research Media ResearchiPublicationsj
Product Evaluation Social Opinion
Product Concept Test Corporate Image/Corporate Identity
Test Marketing/Market Model Customer Satisfaction
Pricing Research Business-to-Business Research
Packaging/Naming Research Industrial Research
Pre-test/Post-test Distribution Research
Advertising Effectiveness Trade Area
-Media ResearchiTV, Radio, etc.j


Others:



CONTENTS