Japan Consumer Marketing Research Institute |
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| PRESIDENT | Hisakazu Matsuda | FOUNDED | March 1, 1991 |
| TURNOVER(YEN) | @ | ||
| ADDRESS | Palaceside Bldg., 1-1-1, Hitotsubashi, Chiyoda-ku Tokyo 100-0003 |
PAID-UP CAPITAL (YEN) | 15 million |
| TOTAL STAFF | 40 (Male: 21, Female: 19) | ||
| TELEPHONE | +81-3-3217-8400 | INTERVIEWERS | 110 |
| FAX | +81-3-3217-8401 | CONTACT | Richard F. May |
| HOME PAGE | http://jmr-marketing.com | ||
| info@jmr-marketing.com | |||
| COMPANY DESCRIPTION | |||||||||||||||||||||||||||||||||||||||||
| With roots in the Japan Marketing Research
Group established in 1958, JMR Japan Consumer Marketing Research Institute
was set up in 1991 to provide comprehensive consumer research services.
The company has extended its activities into Asia and to working with
U.S. and European firms in planning their overseas marketing strategies.
Leveraging years of experience and a first-class, bilingual research and
moderator staff, JMR strives to work together with clients by developing
a deep understanding of their business and key value-drivers. Naturally,
we place the highest priority on maintaining the confidentiality of information.
To that end JMR is a member of the Japan Privacy Mark and subscribes to
its high-standards for th confidentiality of client and respondent data. Main project types -
JMR is guided by its policy of "strategic planning and consultancy applying market research." JMR's own "monitor" pools can provide instant snapshots of consumer preferences and lifestyles. Fieldwork activities such as focus groups, usability tests, ethnography studies, Internet surveys are conducted as part of larger strategic planning projects. For U.S. and European clients, JCMR is typically called upon for projects requiring a deep understanding of the Japanese consumer mindset and shopping habits for overseas high-end, luxury goods. Whether the need is to find out more about Japan's love affair with the rice-ball and convenience stores, digital TV-buying trends in Tokyo and Seoul, or the season's hottest perfume scents in Tokyo and Shanghai, JMR is in a position to add value to client's projects. |
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| CONTENTS |