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Market research pioneer in Japan with 50 years of
experience, serving both Japanese and multinational companies. |
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Complete quantitative research capabilities :
- Basic understanding of the market (segmentation, U&A,
H&A, etcetera)
- Optimizing product offer and forecasting sales
- Concept and product testing (F2F, CLT and online)
- Proprietary New Product Volume Forecasting model (MicroTestsm)
- Trade off methodologies (Price, multi-level conjoint,
discrete choice modeling)
- Communication research (Brand and Image research, Brand Equity
research, tracking Loyalty, Advertising testing)
- Customer experience research (customer satisfaction, loyalty,
3D experience)
- Shopper research
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Superior qualitative research capabilities with state-of-the-art
facilities:
- Focus groups, one-on-one interviews (B2C and B2B)
- Ethnographic Research
- New product development ideation (SuperGroupsm)
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Over 700 quality field interviewers nationwide, state of the art
central location facilities (with online capability) and an own
online (Lightspeedsm) panel with
more than 430,000 panel members (including our panel partner) |
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Reporting and presentation focused on insights provided in English
and Japanese utilizing its experienced multi-lingual, multi-cultural
staff |
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Parent Company : WPP.
Member of Association : AMA, ESOMAR, JMA, JMRA, MRS |
PRINCIPAL COUNTRIES RESEARCHED IN LAST TWO YEARS (EXCLUDING JAPAN)
Australia, Brazil, China, France, Germany, Hong Kong, India, Indonesia,
Korea, Malaysia, Mexico, Philippines, Russia, Singapore, Spain, Thailand,
Turkey, U.K., U.S.A., and more |
Fields of Operation（specializing in this service=◎、offering this service=◯）
| Consumer Marketing Research |
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Media Research（Publications） |
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| Product Evaluation |
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Social Opinion |
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| Product Concept Test |
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Corporate Image/Corporate Identity |
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| Test Marketing/Market Model |
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Customer Satisfaction |
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| Pricing Research |
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Business-to-Business Research |
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| Packaging/Naming Research |
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Industrial Research |
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| Pre-test/Post-test |
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Distribution Research |
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| Advertising Effectiveness |
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Trade Area |
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| -■Media Research（TV, Radio, etc.）■ |
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Others:
Innovation specialists
(Ethnographic research, Ideation, Concept testing, Concept optimization,
Volume forecasting, Post launch audit) |
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