JAPAN RESEARCH CONSULTANTS CO., LTD. (JRC)

PRESIDENT Hiroshi Aoyama FOUNDED Dec. 8, 1981
TURNOVER(YEN) 270 million
ADDRESS Amamiya 2nd Bldg.,
6-23-5 Higashi-Ueno,
Taito-ku, Tokyo 110-0015		 PAID-UP CAPITAL(YEN) 10 million
TOTAL STAFF 14 (Male: 6, Female: 8)
TELEPHONE 03-3845-7201 INTERVIEWERS 50
FAX 03-3845-7207
HOME PAGE http://www.jrccl.co.jp
E-mail info@jrccl.co.jp

COMPANY DESCRIPTION
COMPETENCE IN SERVICES IN ENGLISH
Since our major clients are foreign-invested companies and overseas firms, we are very competent in preparing proposals and reports in English.
We also have personnel in charge of translation that produce lofty and precise proposals and reports in English.

STRESS ON QUALITATIVE STUDIES
In recent years, the importance of qualitative information has been greatly increasing. JRC has continued to lay stress on qualitative research as well as quantitative. Each year we conduct around 100 qualitative studies with data gathered from 300 focus groups, offering a continuous service from planning, recruitment, execution to analysis / report preparation.

A WIDE RANGE OF THEMES, TECHNIQUES AND ANALYES
JRC conducts studies for every stage of new product development - from product concept development, communication concept development, to studies after the launch of the product or advertising campaign.
Our well-trained female interviewers are well capable of dealing with a wide range of interview techniques from in-home face-to-face interviews, to CLT, CUT and telephone interviews.
As for analyses, we always try to employ analytical techniques appropriate to the themes - including cluster analysis, correspondence analysis, discriminate analysis and so on

STUDIES FOR WOMENÕS PRODUCTS BY FEMALE RESEARCHERS
There are many studies on products for women, and female researchers are better equipped to oversee such studies. JRC has many good female researchers for such projects.

Fields of Operationispecializing in this service=Aoffering this service=üj

Consumer Marketing Research  Media ResearchiPublicationsj
Product Evaluation ü Social Opinion
Product Concept Test  Corporate Image/Corporate Identity 
Test Marketing/Market Model
Customer Satisfaction 
Pricing Research ü Business-to-Business Research 
Packaging/Naming Research  Industrial Research
Pre-test/Post-test
Distribution Research ü
Advertising Effectiveness
Trade Area ü
-”Media ResearchiTV, Radio, etc.j”


Others:

CONTENTS