COMPANY DESCRIPTION From the outset, INTAGE was quick to recognize the need to develop synergies from marketing research expertise and information technology resources, and has since assumed a leading position as an "Intelligence Provider" for clients in a variety of industries. As the largest full-service marketing research firm in Japan, our Marketing Intelligence Business Division provides optimal unification of syndicated consumer and retail panels with advanced custom research services. These flagship services include Japan's only nationwide, household bar-code scanning panel and Japan's most comprehensive retail auditing store panel. Our nearly 400 marketing research professionals utilize state-of-the-art facilities, systems and proprietary analysis software to provide full service qualitative and quantitative approaches to a wide range of global industries such as medical, consumer goods, IT, automotive, leisure and finance. INTAGE's Social Marketing Consulting offers social marketing for governments throughout Japan, providing survey and consultation services covering environmental, agricultural, welfare, medical/public health, and unemployment. Syndicated Panel Services INTAGE has the largest retail and consumer panels in Japan and is the premier source for consumer and retail data. More than 4,000 retail outlets provide a range of data covering 250 Fast Moving Consumer Goods (FMCG) product categories. This includes, food & beverages, healthcare goods, alcohol, pet foods, daily commodities and cosmetics to name a few and is delivered on a weekly and monthly basis. INTAGE's consumer panels are divided into two categories. The panel of 12,008 households, using state of the art scanning technology, is the only one of its size and kind. This data is transmitted daily to INTAGE giving clients the opportunity to react quickly to shifts in consumer trends as well as monitoring existing and new products. The SLI Ladies Index is another one of a kind panel and is considered Japan's national standard for measuring trends in the female consumer market. Consumer Panels ■ SCI-Consumer Panel: FMCG 12,008 Households ■ SLI-Ladies Panel: Beauty Care 15,800 Females SRI Retail Panels with 4,485 Stores ■ SRI-Foods Index: 1,135 Stores ■ SRI-Non Foods Index: 2,395 Stores ■ SRI-Cosmetics Index: 2,050 Store ■ SDI-Drug Index: OTC Drugs 1,100 Stores ■ Alcohol lndex: 1,200 Stores ■ Beverage lndex: Soft Drinks 2,715 Stores ■ Food Index: Instant Noodles 2,415 Stores, Coffee/Tea 2,376 Stores ■ Pet Food Index: Pet Food 2,615 Stores ■ Promotion Index: In-store Promotion 330 Stores Custom Research Services INTAGE offers a full range of qualitative/quantitative research services, conducting over 800 projects annually for a variety of industries. INTAGE's experienced marketing researchers conduct custom research using a variety of methodologies, models and techniques. With our 200,000 individual Market Access Panel and our nationwide network of interviewers, we are able to provide valuable regional and national customized research, timely and efficiently. Analysis Among the many models developed and employed by INTAGE are: ■ Demand Forecasting Model (Trial & Repeat Models): Prediction model for a successful launch. More specific analysis is available using INTAGE’s household purchasing data after launch. ■ Brand Analysis Database System (BRANDY): A proprietary database system enabling complete brand analysis independent of categories and competing brands It is very effective for benchmarking performance. ■ Attitudinal Brand Switching Estimation (ABS): A segmentation model giving deep insight into customer loyalty and enabling the development of strategies for reduction of user switches and expansion of the loyal user base. ■ Unconscious Clustering Method (UNCL): Unaided probing into the unconscious feelings of consumers about brand image. Analyzed by fuzzy algorithms, UNCL brings a deeper understanding of brand strengths & weaknesses. ■ Category Management Model (Optimization Model for Assortment through Interpreted Sustainability _ (OASIS): Analysis for the most suitable shelving arrangements based on the latent purchasing power of consumers. Fields of Operation（specializing in this service=◎、offering this service=◯） Consumer Marketing Research ◎ Media Research（Publications） ◯ Product Evaluation ◎ Social Opinion ◯ Product Concept Test ◎ Corporate Image/Corporate Identity ◎ Test Marketing/Market Model ◎ Customer Satisfaction ◎ Pricing Research ◎ Business-to-Business Research ◯ Packaging/Naming Research ◯ Industrial Research ◯ Pre-test/Post-test ◯ Distribution Research ◯ Advertising Effectiveness ◎ Trade Area ◎ -■Media Research（TV, Radio, etc.）■ ◯ Others:

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