NTT DATA SMIS CO., LTD

PRESIDENT TERUO HAYASHI FOUNDED 22 September, 1969
TURNOVER(YEN) 2,283 million(2005)
ADDRESS Sunshine 60. 3-1-1,
Higashi-Ikebukuro Toshima-ku,
Tokyo 170-6051 		PAID-UP CAPITAL (YEN) 94 million
TOTAL STAFF 80(Male50, Female30)
TELEPHONE +81-3-3988-3111 INTERVIEWERS 700
FAX +81-3-3980-2128 CONTACT Shoji KOYAMA
Tetsuroh Kawakita
HOME PAGE http://www.smis.co.jp
E-mail info@smis.co.jp

COMPANY DESCRIPTION
Founded in 1969, originally as a MR arm of Japan’s largest retail group and has been established into a major independent full-service ad hoc agency with proficiency and insights on the Japanese consumers as well as trade/industries. Now serving for more than 300 domestic and 100 overseas clients.
Effective as of July 2005, with the capital alliance with NTT DATA Co., the system integration company of Japan’s giant NTT telecom group, SMIS reinforced its system infrastructure, data and network capability and is now ready for an integrated information service company.

(1) On-line panel surveys
  + General Consumer Panel (120,000 opt-in census-representatively recruited consumers)
  + Booster Panels (over 3,000,000 panelists for low incidence segment research).
(2) 700 contracted field researchers network throughout Japan
(3) CATI/CAPI (150 call centers for CATI)
(4) 2 in-house group interview facilities and 6 career moderators
(5) Mystery shoppers network (Nationwide 500 researchers trained for norm-based store diagnosis)
(6) Omnibus survey (monthly affiliated survey of 2,000 male/female adults + teens as optional sample)
(7) Children study network
(8) In-store shoppers survey (face-to-face including CLT in super-market stores)
(9) In-store test marketing (pricing, packaging tests, etc. at selected stores of the supermarket chain.)
(10) Trade (B2B) Face-to-face/Depth interview
(11) Sensory panel study (collaboration with ChemoSensMetrix Lab, Tokyo)
(12) GIS (Geographic Information System)


[Tabulation/Analysis Tools]
Quantum/Quanvert, ASSUM, SAS, SPSS, SAT, Surveycraft, scyWeb, Text mining application
Research Asia : ASIA research network development
Research coverage in both On-line and Off-line in 10 countries/regions excluding Japan (China, Korea, India, Taiwan, Philippine, Vietnam, Singapore, Malaysia, Indonesia and Thailand)


Fields of Operation（specializing in this service=◎、offering this service=◯）

Consumer Marketing Research ◎ Media Research（Publications） ◯
Product Evaluation ◎ Social Opinion ◯
Product Concept Test ◎ Corporate Image/Corporate Identity ◎
Test Marketing/Market Model ◎ Customer Satisfaction ◎
Pricing Research ◎ Business-to-Business Research ◯
Packaging/Naming Research ◎ Industrial Research ○
Pre-test/Post-test ◯ Distribution Research ◎
Advertising Effectiveness ◯ Trade Area ◎
-■Media Research（TV, Radio, etc.）■


Others:
A member of iris(Internationl Research InstituteS) and Fieldworld


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