DENTSU RESEARCH INC. |
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| PRESIDENT | Kiyoshi Nomura |
FOUNDED | November 1 , 1967 |
| TURNOVER(YEN) | 6.97 billion yen for fiscal 2005 | ||
| ADDRESS | Dentsu Building, 4-17 Ginza 7-chome, Chuo-ku, Tokyo 104-8171 |
PAID-UP CAPITAL(YEN) | 320 million yen |
| TOTAL STAFF | 118 (83 male, 35 female) | ||
| TELEPHONE | +81-3-3289-6711 | INTERVIEWERS | 160 |
| FAX | +81-3-3575-1555 | @ | |
| HOME PAGE | http://www.dentsuresearch.co.jp/english/index.html | ||
| COMPANY DESCRIPTION |
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| Founded as an independent market research agency in 1967 as a spin-off
from Dentsufs Market Research Division. As an only research agency of
the Dentsu Group, our goal has always been to collect and analyze highly
accurate consumer information for use in developing solutions for our
clientsf diverse business needs. We define our business as the gMarketing Intelligence Serviceh and we regard any information area that covers all sort of goods and services, media and business/enterprises, etc. to be the subjects for our insight. We never limit our mission to just reporting the research results, simply describing the facts observed, but we do try to solve our dear clientfs specific problems and try to indicate what the next action should be, and that has been the way we increased our corporate value, or the reason for being. Also the synergy derived from Dentsufs group dynamics and its intelligence enables us to provide our clients with clearer solutions to their marketing/business needs. We look forward assisting you with our professional service and insights.
Cutting-edge Internet surveys Two types of high-quality Internet Research Panels for use in line with client needs. gR-net®h Japanfs first closed Internet panel offering high representativeness. - Panelist structure: Not open to the public. Respondents are sampled from sources including the residentsf register, etc. in order to create a microcosm representative of all Internet users. (The difference in profiles of random sampling vs. closed-panel respondents is clear.) - Fieldwork technique: Careful management of the distinctive needs of this survey type, combined with our standardized approach to random sampling, enables us to deliver high quality, highly reliable results. gMillionet®h Large-scale open Internet panel enabling access to even very low-incidence sample populations while ensuring the quality of panelists through careful maintenance of the database. With roughly 3 million unique panelists, this is the largest open Internet panel in the industry. As the panelist base is open ? the same as with other companies ? we donft strongly recommend it in instances where there are concerns about the quality of Internet-based survey respondents or sampling approaches. It is quite useful, however, for providing a comparatively quick and easy means to sample low-incidence populations in particular. Other Attractive Internet Survey Tools gDR919®h(DR Quick) Quick and reasonable internet survey package suitable for quantitative study with fewer numbers of questions. You send us your questionnaire and we do field work and send you the result (up to clean data and basic tables) within a few days to a week depending on the task. There is also a derivative tool specialized on ad-expression test gCRQRh as well. gGlobal NET®h An alliance overseas internet-based research agencies that enables us to conduct global surveys using a worldwide database of over 17 million registered respondents. High Quality Traditional Omnibus Survey Package gDRPS®h Monthly conducted quantitative Omnibus survey covering two major cities in Japan, Tokyo and Osaka. All the fieldworks to be implemented by face to face interviews to randomly selected housings to assure the highly representative sample structure, for the reasonable price.
gAdvanced projective / psycho-analytic techniquesh We have original proprietary image file (DRAFT®) for use with visual projective techniques that effectively draws out the psychological facts in onefs mind. For example it has been effectively used to understand onefs basic perceptions and attitudes toward multiple competing brands.
A PC-based system for analyzing large quantities of text and other linguistic data. It automatically extracts the key words from free answers and calculates the degree of relationship between large numbers of words or phrases, and enables us to analyze free text/ linguistic data scientifically and visually as well. It has been effectively used in concept development, assessment and comparative characteristics analysis of multiple brand, etc. gAdvanced Target Profiling / Data Mining Tool : drill®h This tool helps to enrich and depict the target profile related information utilizing data mining method from large database. Such target could be of media audience and of product/brand, etc. More specifically, we can grasp the differences of those who did and did not contact certain media, or the differences of purchaser/non-purchaser of a brand product by creating ranking chart of research variables statistically. gACA/CBC Conjoint Analysish We have strong survey/analysis tools for ACA/CBC conjoint analysis which can be used with PC (CAPI/CATI) and via Internet surveys as well. gOther multivariate analytical techniquesh We have specialized division offering covariance structure analysis, and most of the other multivariate analysis. Moreover, we have many other unique systems and databases developed with Dentsu. We have been providing comprehensive solutions for many clientsf needs with such special tools. |
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