STATISTIC RESEARCH CENTER CO., INC.

PRESIDENT Haruhiko Fukano FOUNDED 1 September, 1978
TURNOVER(YEN) 180 million
ADDRESS 1-27-2 Shinjyuku Shinjyuku-Ku,
Tokyo 160-0022 Japan		 PAID-UP CAPITAL (YEN) 12 million
TOTAL STAFF 9(male 4,female 5)
TELEPHONE +81-3-3356-1146 INTERVIEWERS 60
FAX +81-3-3356-3312
E-mail tcc@tccinc.co.jp

COMPANY DESCRIPTION
Many times a research report is not really made use of by the client and put into the filing cabinet almost immediately being marked as confidential. This is a regret !
We believe that any research report should serve to the client as a guideline on his day to day business activities.We believe that any market research should be designed and performed in such a way that it can provide to the client " milestone" in the course of implementing business plans.
Prior to the implementation of a plan, many companies conduct a market research using research professionals like us. Based upon and according to the results of the research, they will proceed with their plan step by step. If the outcome of an action is not favorable at some point, they may come back only one mile to try another approach rather than coming back all the way to the beginning if they have "milestones" on hand. If the market research was not designed to contribute in this regard, it does not give any criteria or suggestions for changing directions halfway so they will have to return to the starting point to reset all the actions wasting time and resources.
Accurate yet timely reporting is essential. To provide an objective and accurate research report is clearly the core mission of any research company. In addition to these elements, our company puts emphasis on "turn-around time". We do most of the transactions associated with a market research internally using our own resources. This enables us to respond to the client's requirements in the quickest way. Our internal capabilities include;
  1. Planning and designing
  2. Finding and computerized maintenance of inquirers and panelists.
  3. Calling inquirers or panelists to an on-site inquiry
  4. Internal interviewers
  5. Computerized add-up of the research results
  6. Internal reporting staff

We continue improvising our internal capabilities and feel confident that our company can best serve the client particularly in terms of "turn-around time".

LIST OF SERVICES
I.Groping By Purpose
　●Market acceptability of a product concept

  1. Will the product meet consumers' needs?
  2. How should the product be positioned in consumer life?
  3. How should the directions be sought to commercialize the product?
  4. What is the estimate of return taking competition and other factors into account?

　●Research to commercialize a product

  1. What market is the target?
  2. What type of sales channels would be appropriate and required?
  3. What naming, packaging, merchandising and pricing would be appropriate?
  4. What is the estimate of return?

　●Consumer fact-finding

  1. How often does the consumer use or buy the product?
  2. What is consumer's image about the manufacturer or the brand?
  3. How the consumer value the product?
  4. How the consumer like the advertisement?
  5. What and how much impact did the advertisement or the sales promotion give the consumer?

　●Research to plan advertisement

  1. What is the concept?
  2. How well are the story concept and the expression concept accepted?
  3. What and how much impact is expected?

・.Grouping By Approach

  • Group interview
  • Home-use test
  • Mail survey
  • In hall test
  • Mall intercept

Fields of Operation（specializing in this service=◎、offering this service=◯）

Consumer Marketing Research ◎ Media Research（Publications） ◯
Product Evaluation ◎ Social Opinion
Product Concept Test ◎ Corporate Image/Corporate Identity ◯
Test Marketing/Market Model
Customer Satisfaction ◎
Pricing Research
Business-to-Business Research
Packaging/Naming Research ◎ Industrial Research
Pre-test/Post-test ◎ Distribution Research
Advertising Effectiveness ◎ Trade Area
-■Media Research（TV, Radio, etc.）■ ◯

Others:


CONTENTS