TNS is one of the world's leading market research groups. The TNS group provides continuous and custom research and market analysis in over 80 countries, from more than 200 offices in Europe, the Americas and Asia Pacific. We offer our clients quality information, combining in-depth market knowledge with the latest research techniques and state-of-the-art technology.

We offer a suite of internationally consistent branded solutions, which provide clients with practical solutions to a full range of marketing issues.

・Conversion Model - A tool for analyzing customer commitment and loyalty. It identifies which of your customers are committed to your brand, which are likely to defect, and which competitors’ customers are available to convert to your brand. In worldwide projects, Conversion Model has successfully predicted market share gains and losses and has provided an early indicator of subsequent market share trends.

・NeedScope - A qualitative system integrating quantitative measurement. NeedScope is a system for measuring consumer needs and motivation. The system uses a proven psychological framework to uncover the fundamental elements linking successful brands and their consumers. With this information, you can make strategic moves to strengthen the positioning of your brand and manage your overall brand portfolio.

・AdEval - An ad and communication testing system validated globally through more than 8,000 tests. AdEval recognizes that effective advertising must be both involving and motivating. It uses a unique, need- based scale to measure the creative subtleties of your advertising, offering detailed, insightful diagnostics, which show you how your key messages can be communicated with greatest effect.

・Miriad - Advanced tracking software for advertising and brand equity evaluation. Miriad measures, on a continuous basis, how consumers respond to various marketing initiatives and the effect on brand purchasing and preference. By providing information on brand performance, image, advertising and development, Miriad provides an intelligent, responsive tool for integrated analysis and presentation of consumer and market tracking information.

TNS-INFOPLAN provides expert local market information and fieldwork combined with the power of the TNS global network.