Tokyo Survey Research, Inc.(TSR) |
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| PRESIDENT | Kimihiro Nojiri | FOUNDED | June, 1965 |
| TURNOVER(YEN) | 25 billion | ||
| ADDRESS | Yaesu Y.S. Building 1-11-3 Hatchobori Chuo-Ku, Tokyo 104-0032 Japan |
PAID-UP CAPITAL (YEN) | 30 million |
| TOTAL STAFF | 82(M: 60, F: 22) | ||
| TELEPHONE | +81-3-5543-2321 | INTERVIEWERS | 1116 |
| FAX | +81-3-5543-2320 | CONTACT | Shin Nishimaki,Toshiro Kitamura |
| HOME PAGE | http://www.tsrn.co.jp/english/main.html | ||
| Tsr-postmaster@tsrn.co.jp | |||
| COMPANY DESCRIPTION |
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| 1965: | Company established. |
| 1966: | IBM ＰＣＳ installed. |
| 1967: | Osaka branch established, Keihanshin area Net established. |
| 1968: | Supervisor for Hokkaido, Chukyo and Kyushu area assigned. Supervisor for Chugoku and Shikoku area assigned. |
| 1972: | Supervisor for Tohoku and Hokuriku area assigned. Network for all-Japan established. |
| 1973: | Development of Statistics Research Tabulation/ Extensive Analysis Program.
Start of overseas market research. |
| 1974: | NOVA MODEL 01 established. Computer tabulation started. |
| 1975: | NOVA ECLIPSE S/130 established. |
| 1977: | Statistics analysis package completed. Start of 「TSR Gift Study」 and 「TSR Omnibus Survey」. |
| 1979: | Start of NNR Research (New products/New campaign Research). |
| 1983: | OA system/ internal network system completed. |
| 1985: | FACOM-M340-R (CPR) established. |
| 1989: | FACOM-M760-M6 (CPR) established. Established Universal Network Services (currently UNS) with Mitsubishi Sekiyuu, Inc. |
| 1991: | TSR Statistic Research Tabulation System「GUT Vol. 1」completed. |
| 1992: | Start of TSR Monitor 400. Investment in 100 Portable Videodisk. Start of VW-GUT Research. |
| 1993: | Publication of NNR Special Analysis in Brain Magazine. |
| 1995: | Start of TSR Monitor400 |
| 1998: | Start of Web-research Start of "InfoMiner" (Text mining system) |
| 2003: | Established「Hi-panel」Secretariat |
Fields of Operation（specializing in this service=◎、offering this service=◯） |
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| Consumer Marketing Research | ◎ | Media Research（Publications） | ◎ |
| Product Evaluation | ◎ | Social Opinion | ◯ |
| Product Concept Test | ◎ | Corporate Image/Corporate Identity | ◯ |
| Test Marketing/Market Model | ◎ | Customer Satisfaction | ◎ |
| Pricing Research | ◎ | Business-to-Business Research | |
| Packaging/Naming Research | ◎ | Industrial Research | |
| Pre-test/Post-test | ◎ | Distribution Research | ◯ |
| Advertising Effectiveness | ◎ | Trade Area | ◎ |
| -■Media Research（TV, Radio, etc.）■ | ◎ | ||
| Others: Internet Panel Research Text Mining(Free Answer Analysis) |
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| CONTENTS |