- The Time and Date -
9th of November 10:00a.m. - 19:30p.m. |
- Meeting Place -
Imperial Hotel The Main Building 3rd floor the room
Fuji |
- The Organizer -
Japan Marketing Research Association
30th anniversary project execution committee |
|
Meeting place guide
IMPERIAL HOTEL
100-8558 1-1
Uchisaiwai-cho 1-chome, Chiyoda-ku, Tokyo
TEL:+81-3-3504-111
Access
| JR |
Yurakuchou Station 5minutes
Shinbashi Station 7mimuites |
| Subway |
Hibiya Station 3minuites, Ginza Station 5minuites,
Yurakuchou Station 7minuites, Naikouchou Station 3minuites, |
|
| |
This year commemorates the 30 year establishment of The
Japan Market Research Association (JMRA)
JMRA has accumulated importance over these 30 years and
in commemoration of this 30 year leap, a commemorative conference,
named the JMRA 30yr Commemorative Conference will be held.
The details of the conference are as below:
Last year our association held a conference as a continuation
of it's work.
At last year's 30 Yr Pre-Conference many participants attended
and it was a successful conference.
We, the 30th yr commemoration enterprise executive committee
of this year's JMRA 30th Year Commemoration Conference have
substantiated the content compared to last year. The following
5 key areas and are to be re-examined.
|
| 1. |
Participants, including
regular members and employees |
| 2. |
Many participants who are clients
who are conducting research |
| 3. |
Fundamental information circulation
from the association |
| 4. |
Information exchange of current
and future responsible/important members |
| 5. |
Development of the annual conference
over 30 years |
|
|
The slogan for the current conference, "30" years derives
from a quote from Confucius's dissertation/ teachings To stand
after 30
It is named with reference to the research industry industry's
independence, and the independence of researchers,
concerning the requirements for becoming independent, professionalism
and required specialty. It is subtitled 'Marketing Research
Professional'.
This time, we are planning to include a basic lecture from
Mr. Fujio Cho, the Vice Chairman of the Board of the TOYOTA
MOTOR CORPORATION and a China Korea international exchange
message from research associations in China and Korea.
Furthermore, from the viewpoint of clients who are conducting
research,a message from Yasuhiro Takami, of the MEIJI DAIRIES,
Kenji Miyawaki , of the Kao Corporation.
Finally we have asked for speeches from young researchers
of 6 companies who have research publications.
Also, apart from the basic lectures and speeches, we will
hold an opportunity for an 「Information Exchange Meeting for
researchers to intermingle and exchange information.
With this in mind, we would be most grateful for the participation
of JMRA participant 100 surplus companies
Collectively, we would particularly like to encourage attendance
from many young advertising agency and company employees who
are the future generation.
For the future and years to follow, we plan to enforce the
continuation of 'The JMRA Annual Conference'
As an opportunity for international exchange for foreign participants,
we have arranged for a luncheon meeting. Please do join us.
|
| Curriculum |
9th of November（Wednesday）10:00-19:30
IMPERIAL HOTEL main-building the room Fuji
Master of Ceremonies: Meridian Promotion Ltd. President
& CEO Mariko Ushikubo (Nihonn Housou Kyoukai Metropolitan
Area Reporter)
|
| <First Session> 9:30a.m.
The start of reception |
| Time |
Topics
including Lectures/Presenters |
| 10:00
- 10:10 |
Greetings
| |
30th anniversary project execution
committee chief service executive Mr. Takashi
Makita |
|
| 10:15
- 10:35 |
SpeechI
"Availability of mobile phone survey"
| |
Ipsos
JSR
Marketing Department Senior Research Executive
Mr. Satoru Nakamura
Marketing Department
Mr. Yusuke Yomoda |
|
| 10:35
- 10:55 |
SpeechII
"Personal Merit Analysis with Personalized
Questionnaire"
| |
Interscope Inc. Business
Development Director Mr. Toshio Sato |
|
|
10:55 - 11:15 |
SpeechIII
"Blogs for Interactive Research Application"
| |
Dentsu Research inc. Client
Service Department Director Mr. Hironao
Ashizawa |
|
| 11:15
- 11:25 |
Question and Answer |
11:30
- 13:00 |
Lunch Luncheon meeting |
| 13:10
- 13:30 |
Message from
Research User(1)
A way toward a strong partnership
-from a double edged sword to a double advantage-
| |
MEIJI DAIRIES CORPORATION
Product Development Department
General Manager Mr. Yasuhiro Takami |
|
|
13:30 - 13:50 |
SpeechIV
"Text mining and context analysis for designing
strong brands"
| |
INTAGE Inc. Solutions Division
Marketing Solutions Initiatives Department
Senior Analyst, manager
Ms. Yoshiko Takayama |
|
| 13:50
- 14:10 |
SpeechV
"Segmentation in consideration for multi-dimensional
value concept"
| |
Video Research Ltd.
Research & Development Division Acting
Director Mr. Shinichi Tsukahara
Research & Development Division Assistant
Manager Mr. Gen Tamura |
|
|
14:10 - 14:30 |
SpeechVI
"Roles of marketing research required for
CS management"
| |
Mitsui Fudosan Co., Ltd.
Customer Satisfaction Promotion Department
Residential Development Division
Project Leader Mr. Kenichi Yatomi |
| |
Research and Development,
Inc. First CS Department
Department Director Mr. Yoshio Oda |
|
| 14:30
- 14:40 |
Question and Answer
session |
| 14:40
- 15:00 |
Interval |
| 15:00
- 15:50 |
JMRA 30th Anniversary
conference Special keynote address
| |
TOYOTA MOTOR CORPORATION
Vice Chairman of the Board
Mr. Fujio Cho |
|
| 16:00
- 16:20 |
Message from
Korea
| |
KOSOMAR (Korean Society of
Opinion & Marketing Research)
President Mr. Hugh Kwon |
|
| 16:20
- 16:40 |
Message from
China
| |
CMRA (China Marketing Research
Association)
President Ms. Huixin Ke |
|
| 16:40
- 17:00 |
Message from
Research User(2)
New expectation from partnering
| |
Kao Corporation
Marketing Research Dept. Vice President
Mr. Kenji Miyawaki |
|
| 17:00
- 17:20 |
Special appeal
| |
Japan Marketing Research
Association President
Norio Taori |
|
|
| |
| <Second Session> |
| 18:00
- 19:30 |
Information
exchange opportunity
| |
（meeting place：main-building
2nd floor the room Hikari） |
|
|
|
 |
| Per person \10,000
+ tax = \10,500 |
| Registered
mail : |
send your registered mail to the address
below |
| Budget
account : |
UFJ bank
Iidabashi branch
(deposit account) 4669542
Mizuho bank Iidabashi branch
(deposit account) 660769 |
| (Add the service
charge to the amount of participation fee) |
| |
- Notice -
There is no refund of participation fee. If you are
unable to attend on the day, attendance of a delegate
is acceptable.
Also, bringing any recording materials to the meeting
place is prohibited.
Please, finish your payment by 8th of November. |
|
|
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