China Marketing Research Association (CMRA) held a conference on August 23rd ? 24th, where Norio Taori, Chairman of Japan Marketing Research Association (JMRA), gave a presentation on the theme “For Development of the CJK Network” (note: CJK represents China, Japan and Korea).

In his speech, Taori recommended that the marketing associations in Japan, China and Korea begin to cooperate further with each other.

In addition, he expressed the view of the impact of the Internet on marketing research and the potential of new research structures presenting the current conditions of the Japanese marketing research industry explaining changes in the research environment, such as Private Information Protection Law and bans on public access to the Basic Resident Resister.

In conclusion, Taori delivered the message from JMRA - he roused the marketers and researchers at the forefront of Chinese marketing by saying, “Researchers, think globally!”, and received enthusiastic applause from the audience.