| We are pleased to invite you to the 2006 JMRA Annual Conference.
Our theme this year is “Building up a Stronger Presence for the
Industry”, where we aim to proactively provide valuable information
to our stakeholders and developing strong relationships with them.
We appreciate your kind attention and look forward to seeing all
of you in Tokyo.
| Time and Date |
November 30, 2006 10:00-19:30 |
| Venue |
Century Hyatt Tokyo (Century Room)
〒160-0023 2-7-2 Nishi-Shinjuku Shinjuku-ku, Tokyo
TEL:+81-3-3349-0111
http://www.centuryhyatt.co.jp/ |
| Participation fee |
JPY19,950 per participant. Farewell party
and simultaneous translation service (please see below).
Free tickets are available for those who make formal presentation
at the conference. |
| Accommodation |
Accommodation can be arranged on request. However,
participants will make their own payments after arrival. |
| Simultaneous translator |
We will arrange a simultaneous translator of
your language during the conference if the number of participants
from your association is 25 or more. If the number of participants
is less than 25, we will prepare an English translator instead.
|
| JMRA Conference Committee |
Chief Service Executive Takashi Makita
Committee Chairperson Masaru Hashimoto |
Program Schedule
| |
| 10:00-10:10 |
Welcome and opening
of the conference
Takashi Makita, Chief Service Executive of JMRA Conference
Committee |
| 10:15-10:35 |
“Availability of random sampling
through house map”
Tokuhisa Suzuki
JMRA Research and Investigation Committee (Nikkei Research)
|
| 10:35～10:55 |
“Respondent’s attitude to participating
research - Random sampling versus access panel”
Ichiro Yoshitomi
JMRA Research and Investigation Committee (Video Research) |
| 10:55-11:15 |
“Improving online research quality
- Panel, data and technology”
Yasunori Fukuha
JMRA Research and Investigation Committee (Macromill) |
| 11:15-11:30 |
Discussion |
| 11:30-13:00 |
Lunch |
| 13:10-13:30 |
“Online Research in Korea”
Choi In Su, President & CEO
In-pyo Lee, Manager of Overseas Business Division
Embrain Co.,Ltd, Korea |
| 13:30-13:50 |
“Managing data precision and
response rate for monitor researches ”
Hiromasa Tanaka, Supervisor of Database Development
Department
Dentsu Research Inc. |
| 13:50-14:10 |
“Applying Propensity - Score
adjustment to online marketing research data ”
Eiichi Morimoto, Assistant Manager of Research &
Development Department
Video Research Ltd. |
| 14:10-14:30 |
”Odor prevents brand switch -
Open-ends basis study on foundation products”
Hideyuki Inoue, Director of Product & Service Development
Division
GAIN Inc. |
| 14:30-14:40 |
Discussion |
| 14:40-15:00 |
Refreshment break |
| 15:00-16:00 |
Special keynote address
“Suica Card - the core of JR East's IT business
development ”
Shigeru Tanabe, General Manager of IT Business Department
East Japan Railway Company |
| 16:00-16:20 |
“New value creation - Developing
experience-value frame for better research application
”
Fumito Sato, Division Manager of Division 5, CS Department
Research and Development, Inc. |
| 16:20-16:40 |
“CSR marketing - marketing approach
from social values ”
Kenzo Mori, Manager of Marketing Division Social Systems
Consultancy Department
INTAGE Inc. |
| 16:40-16:50 |
Discussion |
| 16:50-17:10 |
Message from KOSOMAR (Korean
Society of Opinion & Marketing Research) |
| 17:10-17:30 |
Message from CMRA (China
Marketing Research Association) |
| 17:30-17:40 |
Closing of the Program
Norio Taori, President of Japan Marketing Research Association |
| 18:00-19:30 |
Farewell Party |
|
Apply from Korea and China:
| |
Please ask KOSOMAR or CMRA |
| |
| KOSOMAR (Korean Society for Opinion &
Marketing Research) |
| Tel: |
82-(02)-757-2021 |
| Fax: |
82-(02)-757-2024 |
|
 |
| |
| CMRA (China Marketing Research Association) |
| Tel: |
86-(010)-65011613, 86-(010)-65017989,
86-(010)-65923011 |
| Fax: |
86-(010)-65010903 |
|
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