| 10:00-10:15 |
Welcome and opening of the conference
Takashi Makita
Chief Service Executive of JMRA Conference Committee |
| 10:15-10:40 |
"Validating possibility of Internet daily tracking"
Shinichiro YOKOYAMA
Manager, Senior Analyst of Custom Research Department 1 Custom Research Unit
INTAGE Inc. |
| 10:40-11:05 |
"Introduction of "VRComPass", Direct-visit survey fieldwork management system by Mobile Phones"
AKINORI YOKOYAMA,
Quantitative Research Departmen
Video Research LTD,. |
| 11:05-11:30 |
"Valuation and Frontier of the New Coding Methodology "Context Analysis""
Hiroko Ichikawa,
chief researcher of merchandise management department
GAIN inc. |
| 11:30-11:40 |
Question-and-answer session |
| 11:40-12:55 |
Lunch time |
| 12:55-13:00 |
Opening of the afternoon part |
| 13:00-14:30 |
Panel discussion |
| 14:30-14:40 |
Break |
| 14:40-15:05 |
"Innovative tool for qualitative research - On-line "face to face" focus group interview -"
Takayuki FUJIYOSHI
Representative Director
NPD Japan Ltd. |
| 15:05-15:30 |
"Life-course Perspective in Consumer Research"
Izumi Kato
Deputy Manager of Strategic Planning Department, Consumer Insight Development Division
Research and Development,Inc.
Mizuyo Nyui
Lecturer of Faculty of Economics, Department of Management
Gakushuin University |
| 15:30-15:40 |
Question-and-answer session |
| 15:40-16:00 |
Break |
| 16:00-17:00 |
Special keynote address
by C. W. Nicol |
| 17:00-17:10 |
Break |
| 17:10-17:35 |
Presentations by overseas institutions
CMRA Presentation |
| 17:35-17:45 |
Closing of the Program |
| 18:00-19:30 |
Farewell Party |