JMRA INDUSTRY STATISTICS
September,2006
OUTLINE OF JMRA INDUSTRY SURVEY
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Conducted Annually
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Among Member of JMRA
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Response Rate is 95.6% in 2006(131 out of1 137)
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By Mail
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Founded in 1975
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Membership:
-Full Members/
Marketing Research Agencies
137
as of September 2006
-Associate Members/
User Companies
84
Individual Members
93
(Scholars and Practitioners)
1.
Annual Research Sales Growth Rate (PDF:11K)
2.
Number of Companies by Research Sales Volume (PDF:14K)
3.
Staff Increase Rate (PDF:13K)
4.
Research Sales per Employee (PDF:11K)
5.
Employee Gender Distribution (PDF:11K)
6.
Employee Gender Distribution by Company Sales Volume (2006) (PDF:12K)
7.
Sales Structure by Client Industry (PDF:15K)
8.
International Transactions Inbound vs. Outbound (PDF:11K)
9.
Sales Share of Ad-hoc and Continuous Research (PDF:14K)
10.
Sales Structure of Ad-hoc Research by Approach (PDF:18K)
11.
Sales Structure by Research Objectives (PDF:15K)
12.
Research Expenditure by Cost Category and Ratio of Profit before Tax (PDF:16K)
13.
Research Sales (PDF:11K)