JMRA INDUSTRY STATISTICS
September,2006
OUTLINE OF JMRA INDUSTRY SURVEY


œ Conducted Annually
œ Among Member of JMRA
œ Response Rate is 95.6% in 2006(131 out of1 137)
œ By Mail
œ Founded in 1975
œ Membership:
-Full Members/
Marketing Research Agencies 137
as of September 2006
-Associate Members/
User Companies 84
Individual Members 93
(Scholars and Practitioners)



1. Annual Research Sales Growth Rate (PDF:11K)
2. Number of Companies by Research Sales Volume (PDF:14K)
3. Staff Increase Rate (PDF:13K)
4. Research Sales per Employee (PDF:11K)
5. Employee Gender Distribution (PDF:11K)
6. Employee Gender Distribution by Company Sales Volume (2006) (PDF:12K)
7. Sales Structure by Client Industry (PDF:15K)
8. International Transactions Inbound vs. Outbound (PDF:11K)
9. Sales Share of Ad-hoc and Continuous Research (PDF:14K)
10. Sales Structure of Ad-hoc Research by Approach (PDF:18K)
11. Sales Structure by Research Objectives (PDF:15K)
12. Research Expenditure by Cost Category and Ratio of Profit before Tax (PDF:16K)
13. Research Sales (PDF:11K)