What is JMRA?
Japan Marketing Research Association (JMRA) is a gathering of Japanese
companies who specialize in marketing research. Established in 1975, JMRA
is an association whose goal is the sound development and growth of the
marketing research industry and the establishment of ethical standards.
Marketing research is an extremely important means of effective
communication between suppliers and consumers of various goods and
services. In order to supply what the consumer needs in the most effective
manner, the supplier must have a grasp of the consumer’s various demands;
In other words, “how are the consumer’s demands going to be met to the
fullest” and “how are the essence of the goods and services being supplied
going to be effectively appealed to the consumer.”
Even today as we have reached the day and age of the IT era, the social role
of marketing research has increased as well as the level of ethics required as
those who handle personal information. However, in recent years, marketing
research duties are continuously expanding because it is required to respond
to various requests caused by changes in the social environment. For this
reason, marketing research activities and activities of non-marketing
research must be clearly distinguished in order to protect consumers from
any kind of disadvantage and false impressions.
This is where we, JMRA, aspire to continuously provide high quality
marketing research results so that marketing research can serve the purpose
of improving the consumer’s life. We work daily on our mission that is to
serve as a marketing research association that contributes to society by
promoting the compliance with the Marketing Research Code of Conduct
and Privacy Mark.