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JMRA Annual Conference 2019_e

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JMRA Annual Conference 2019


JMRA has held annual conferences every year since our 30th anniversary in 2005. We aim to assist the further development of marketing research through the internal and external transmission of information and providing regular opportunities where information can be exchanged at these annual conferences. 

2019年りーど
This year’s theme is “Create a New Frame ~ Generating the Next Excitement ‘Waku-Waku’.” We chose this theme based on our strong expectation towards the creation of new frames of work.
This year we are contriving contents targeted towards students and young professionals and lectures that bridge research companies and clients based on this year’s theme.
We will update contents as they are confirmed. Please look forward to the JMRA Annual Conference 2019!

2019年本文
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Theme

Create a New Frame
~ Generating the Next Excitement ‘Waku-Waku’

Event Date

May 28th, 2019

Venue

Bellesalle Shibuya First  (MAP)
Sumitomo Fudosan Shibuya First Tower 2F, 1-2-20 Higashi, Shibuyaku
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講演(1)
Keynote Speech
How do you Market “Marketing Research”!?
 
 Shintaro Tabata
(ZOZO, Inc., Executive Officer
Communication Design Office)
Born in 1975, Ishikawa prefecture. Keio University Economics Department graduate. After working at NTT Data, Tabata launched “R25,” a free magazine from Recruit. In 2015, he joined livedoor and supervised livedoor news. Tabata then promoted the monetization of websites and digital magazines of VOGUE, GQ JAPAN, WIRED and other magazines at Conde Nast Digital. He was then acceded to executive officer of NHN Japan (Current LINE). Tabata served as senior executive officer in charge of corporate businesses until reaching his current position in March 2018.

講演(2)
Special Presentation
A Young Researcher’s Perspective from the Field
Cutting into New Research Possibilities with Census-based Big Data
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Tomoki Sekiguchi (NTT DOCOMO, Inc. Digital Marketing Promotion Department)  
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Holds a Master’s degree from the University of Tokyo. Sekiguchi majored in times series analysis and received a CS honorable award from the International Processing Society of Japan. He joined NTT DOCOMO in 2012. After 5 years of working in internal and corporate system development, Sekiguchi started his career in data analysis in 2017. He currently is involved in the value improvement data analysis of the dPOINT CLUB and promotion of new methods of utilizing data that still do not exist.
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Satoshi Nakano (INTAGE Inc. Communications Department Manager)  
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After completing his major in mathematical statistics in graduate school, Nakano joined INTAGE. He was involved in the design and quality management of the single source panel (i-SSP), data analysis, and research development with a focus in media. Nakano is currently working as the product manager of Big Data solutions Media Gauge/Media Gauge Dynamic Panel while developing new solutions and data fusion technology and promoting academic research. Keio University Industrial Research Center collaborative researcher, and University of Tsukuba Graduate School of Systems and Information Engineering doctoral program student. His most recent accomplishments include publishing theses in Journal of Retailing & Consumer Services, operational research, behaviorametrics and etc. Every night, Nakano works on his researches while also working throughout the day.

学生/若手
学生向けコンテンツ:
【The Attraction of “Waku-Waku” Generating Marketing Research】
~Let’s Ask Senior Researchers’ Their Honest Opinions~
Hiroshi Sasaki (Rikkyo University Career Center Director & Business Administration Professor)   
Ph.D. from Osaka University Graduate School of Economics. Economics professor.
After working in marketing research at a financial think-tank, Sasaki started his career as a university professor.
Sasaki has been involved in various industry-academia collaboration projects with multiple cooperations for over 10 years. He currently is focusing on the training and diffusion of liberal art data scientists. Sasaki also is the career center director at Rikkyo University and is developing and administrating a new career support framework that better applies to the “career journey” concept of current marketing.

ぷろぐらむ
Details TBC.
ESOMAR
Contents in Cooperation with ESOMAR:
Global Advanced Cases Lecture
( Lecture to be held in English. )

cooperation with
          
   ESOMAR is an international organization based in Amsterdam, Holland whose goal is to promote, develop and improve market research around the world. ESOMAR is in partnership with JMRA, working together to build understanding and cooperation between one another.


Redefining Active Listening
Integrating consumers' verbal & non-verbal cues with machine learning.

Roland Leung   ( Datality Lab Limited, Hong Kong )   

 
Roland started his career in marketing & market research in 1995 and had assumed regional leadership roles in international research organizations prior to founding Datality Lab.
Deeply inspired by marketing gurus Ries & Trout, Roland has always practiced marketing as the discipline of ‘breaking rules’. Having worked in the data industry throughout his career, he has seen data being sold and bought without their power being fully-harnessed, hence his determination to breaking the rules in his own industry.
Roland is a high-energy and passionate business consultant who loves to apply new methods in his work. Throughout his journeys of insight discovery, he often finds thought-provoking opportunities to help his clients excel in matured industries. Having consulted in all key Asian markets for a broad spectrum of industries, Roland’s perspectives are both industry-specific and culturally-sensitive.         
   
The Unspeakable Truths about Love, Time and Death
Can neuro science and artificial intelligence make emotional engagement better in advertising?

Rupam Borthakur  ( KANTAR, Hong Kong )
 

A passionate consumer insight professional, Rupam loves hearing the voice of consumers and turning it into insights for brand owners. His passion is to provoke questions among his clients and help them get to the right answers. Consumer understanding and translating insights to address client issues is at the heart of his day to day conversations with business owners and colleagues. 
Rupam has had wide experience in consulting client businesses and has advised clients in Asia Pacific, Africa, Middle East.  He has worked across various operating brands within the WPP network having lived and worked in South Asia, South East Asia and North Asia.
Rupam is actively involved with the marketing and advertising community in HK. Previously he has judged the HK EFFIEs, conducted workshops for HK 4As and presented at conferences like Social Matters, marketing magazines’ Content 360 and Facebook’s Digital events.  He is an exco. member of the market research society in Hong Kong.  


Mini-seminar(12:30-12:45)
Mini-seminar(12:30-12:45):JMRA Knowledge Base Development Committee
Market Research Knowledge and Know-How Sharing By Establishing JMRA Website 
Shinichi Hosokawa ( JMRA Board Member )
  

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Mini-seminar(14:00-15:00)
Mini-seminar ( 14:00-15:00 ) : JMRA   Internet Research Quality Committee
Post-Heisei (Reiwa) Internet Research
Changes in Digital Life and the Future of Research based on Generational Differences
Tomoaki Murakami (Macromill Inc. )
  
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Noriko Kishida ( Cross Marketing Inc. )  

Mini-seminar(15:40-15:55)
Mini-seminar ( 15:40-15:55 ) : JMRA   ISO/TC 225 Mirror Committee
ISO 20252 will become JIS standard!
- Expanding public and access panel market are expected -
Hiroyuki Ichinose ( Chairman of ISO/TC 225 Mirror Committee )
  

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Registration Fees: TBC
Registrations & Contacts

Please feel free to contact us with an email including the information below. Thank you!

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